How To Design Ebook Graphics For Your E-Book

Designing eBook graphics is one of the single most frustrating chores for eBook creators. Typically someone who writes an eBook has spent hours if not days, weeks, or even months creating a “masterpiece” and can’t wait to get it to market. This is where the frustration sets in. You may be a great writer but how do you express what you’ve written in visual form. How can you portray what you work contains with just an eBook cover? Well read on I’ll tell you how.

Fortunately there are thousands of artists and graphic designers available to you if you are willing to enlist their help. Of course, most people don’t work for free. Just as you would not work without compensation these people are trying to make a living also. The quality and cost of their work varies widely. It is that rare gem that creates amazing eBook design work for very little compensation. If you come across someone like that snatch them up immediately. Once they figure out their value their prices will go way up. Make sure you check out their portfolio and get references if possible. It is hard enough trying to outsource these days without having to spend money and time sifting through scammers and incompetents. Once you find a good partnership your efforts and stress will shrink significantly.

If you are just starting out and have little or no funds to finance your burgeoning business then you will probably want to try and create your eBook cover and eBook graphics yourself. It can be done. That is what this site is all about after all. This site is focused on the “newbie”; that person who just needs a little advice and a head start in developing their internet empire.

You can train yourself to make an eBook cover that you can use in your marketing efforts. But will it sell? That is the million dollar question. The psychology of sales, especially eBook sales is basic human nature. We are attracted to buy what we feel has value to us. The nicer the eBook graphics, the more value we associate with the contents. Our thought process goes like this: “If they spent this much time on the cover, the contents must be awesome!”

That is why you see bestsellers at the bookstore with the cover facing out, not the spine out. As the customer browses the store they are attracted to the most appealing cover. They pick it up, make a quick analysis of value and either buy or don’t. It’s just that simple. The same thing happens with ebooks. The potential customer takes one look at your eBook cover and decides if they want to read your sales copy. That is your bait!

Now you know the psychology behind book sales you need to know who your market is. What appeals to them? If you are selling a “how to make money” eBook then you might want to include eBook graphics that depict … Read More

Do You Really Need Your Website Redesigned?

Do you really need to have your website overhauled with a new design or would it be more effective to see about making your website more efficient. This is really more looking at your website and seeing if it is converting the sales that you need. If you are getting a high volume of traffic onto your website but low conversion rates then there must be some sort of problem that needs addressed.

If your website is let’s say 4 or more years old then it may be worth looking at getting the design updated as website can go in and out of fashion quickly. However if your website is 2 years old or younger then there is problems with the way that you website function or the process for users to get from a-to-b on your website might not be working very well. It is easy to look at your newish website and think it’s not working we need a new one, but can you make it work without spending a lot of money to go through the process of getting a new one.

You can use analytic tools on your website or tools that allow you to see the user’s process through your website and it will give you some sort of idea where the users are dropping off. You may need to make your call to action more obvious to the user as it might be small and in the corner and the user needs it a bit more in their face so that they can find it.

If you are finding that people are clicking on your call to action but dropping off in the buying process or the form filling process maybe you are asking too much from the user here or you have over complicated this process and need to make it easier to follow and also quicker for the user to try and take the hassle out of filling another form. Especially if the user has already bought products from you before they don’t want to be filling the same form over and over again. Make the process as easy as possible; you can follow the kiss process Keep It Simple Stupid.

If the user is dropping off when they get to see the final price they not have realised that there was additional costs evolved and getting that £20 additional tax bill or £20 for delivery made them think of the other website that sells the same product for a similar price but without the delivery charge. So it might be worth while telling the user about the additional charges before they get to that stage, so that they are not put off at the end, by doing this it make you look more honest and will increase the number of conversions through the website.… Read More