How content can boost your SEO

Once upon a time, it was all about keywords – as many as you could cram in on every page, something that often forced site owners to choose between appealing to robots and appealing to humans. Now, all that has changed and content is king. Search engines rank the value of sites based in large part on the relevance, quality and frequency of fresh content they display. To make the most of your site, you need to fill it with the best content you can.

How content can boost your SEO

Something original

Some people try to cut corners and fill their sites with material that they’ve arranged to borrow from elsewhere. Search engines are wise to this, however, and there’s a risk that you’ll be penalised for it. Original and unique content, by contrast, will give your site an automatic boost. Sites that publish only original content, and plenty of it, benefit significantly as a result. They’re also much more appealing to human visitors, who quickly learn that each time they go there, they’ll find something new and unique.

Keeping it moving

Few things make search engines as happy as sites that are frequently updated, and you should aim to have something new appearing daily if you want to make it into the top three listings for your target search terms – the ones that count if people surfing on mobile devices are going to consider visiting you. Keeping up with this yourself is hard, but using a guest blog post service takes the effort …

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