As I look at some re-branding for my organization in the close to future, it prompted me to remind you of some important lessons I have learned when taking into consideration developing or upgrading your business web site.
The final two occasions that I have had an internet site created, it has been like walking through a minefield of pitfalls and traps that one could effortlessly fall into. Sadly I fell into a number of them. Certainly one of the biggies was spending a huge number of dollars on a site that did not meet my requirements. This entirely blew out my promoting spending budget and, extra importantly, left me having a web page that did not serve my business requirements or appear something like what I had wanted.
What will I do at that time?
1. Be clear on your core branding of the business enterprise very first. For those who have a defined uniqueness about your company, you need to take this branding through all your marketing and advertising material, such as your internet site, brochures, colors, and so forth. Profile photos and tag lines need to be consistent via all your marketing and advertising messages. This consistency will save you revenue in the long run.
2. Determine what functionalities your website must have to service your company’s desires. Do you need to capture visitors’ particulars? Will you require any e-commerce? What do you anticipate to happen from a growth perspective inside your enterprise? May you …CONTINUE READING >>>