5 Factors To Consider When Planning A Website
Companies who launched websites several years ago may be considering a website update or even a total re-design. Web design and development has changed dramatically over the past few years creating web re-design a critical aspect of a marketing strategy.
If your company is considering social media as part of your marketing plan, be sure your website supports your brand. All interactive tools – website, emarketing, social media – need to have to work together to boost the customer experience.
Before you begin a website design or redesign consider these 5 factors and talk through all points with your web designer.
1. What are the goals & objective for your site?
How will you measure success – by traffic or leads or contacts or sales? Need your site to inform only or do you want readers to interact online? Do you want them to take immediate or email or purchase? …
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