Marketing is important in every business. However, branding is much more important. The only company which is able to build their brand survives in the tight competition. You can mention the name of a brand like Gorman which is usually reported as one of the best brands in the world. And because of their successful branding, they can survive when the new competitors keep coming.
For the time being, you can use a website to brand your business. It is the most effective way to build your brand. Here is the thing that you can do to brand your website:
Determine Your Web Characteristic
Branding is actually saying who you are. What business do you run? You can take an example. When you hear Cristiano Ronaldo, what is coming up in your mind? He is a professional football player. It is what called brand.
Therefore, make sure that people know. It is the result of branding. Determine your business. Say it loud about your business. Decide certain characteristic representing your business like logo, colours, tagline, and many others. Be consistent to use the characteristic.
Make Web Design As Simple As Possible
A web designer must understand the advantages of making a simple designed website. The loading page is usually fast and it is good for SEO (Search Engine Optimization). When the loading is fast, the web will be ranked by Google. It can be easily found by your potential customers. Isn’t it what you want?