How to Create a Graphic Design Portfolio with No Client Work
The “chicken or the egg” dilemma often plagues new graphic designers: you need a portfolio to get clients, but you need clients to build a portfolio. Thankfully, the design industry understands this Catch-22. A strong portfolio isn’t about who you’ve worked for; it’s about what you can do. You can create a compelling graphic design portfolio with no client work by focusing on quality, relevance, and narrative.
1. Identify Your Niche (or Dream Clients)
Even without clients, you can design for them. Think about the types of projects you want to do. Do you love branding for tech startups? Packaging for sustainable goods? Web design for local cafes?
- Action: Choose 2-3 industries. This focus helps your portfolio feel cohesive and targeted, showing potential employers you understand a specific market.
2. Design for Fictional Brands
This is your sandbox. Invent brands, products, and services. Create a full brand identity from scratch:…
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