Has Google Hummingbird Killed SEO ?
In September 2013 Google implemented a completely new algorithm, called Hummingbird which has the aim of improving search results. It is unlike Penguin and Panda which are updates to the old algorithm (implemented in 2001), and is aimed at understanding more conversational search queries. So naturally this has left many industry professionals, digital marketing agencies and website owners asking that a few years on from the update, ‘Has Google Hummingbird killed SEO?’ Top digital marketing agency Bravr takes a look:
Well, in a word – NO! If you are currently practicing good SEO techniques by providing quality website content, with social interaction and encouraging quality links from external websites, you shouldn’t see any effect on your rankings. However, if you took no notice of Penguin and Panda and are still using black hat SEO techniques such as keyword stuffing and buying in low quality links, you will soon suffer!
Hummingbird basically allows Google to deal with more complex, long tail queries and understand user intent. They have made no secret in the past of wanting to become an ‘answer engine’, providing users more detailed information to their queries, whether typed or spoken (especially on mobile devices), instead of just a list of sites. Effectively this means you need to provide content that answers ‘who’, ‘what’, ‘why’ and ‘where’ questions and not just repeat keywords. Google will now look at the sum of all parts when deciding if your page is relevant to the user’s query. This is called Semantic Search …
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