Online Sales Management With Catalog Systems

In the modern era of speed and online impatience, ease of use is of paramount importance. Websites that simplify the process of making an online purchase invariably are preferred over sites that complicate the process or make it difficult for the user. Catalog systems are one way of improving the buying and selling process on your website.

Integrating catalog systems into your website not only improves business efficiency, it can also result in savings. A disorganized business tends to lose considerable amount of money in the long run as compared to a business run in an organized manner.

Over the years, web visitors have learnt a lot about internet and have become intelligent enough to know what they like and what they don’t. They make their choices smartly and hence there are all the chances that you may lose your customers to another website if you don’t give what the customer’s are looking for easily and quickly.

Business Value of Catalog Systems

You can organize products and automatically streamline the buying process with catalog systems. They automate the process through database integration, saving time and effort. They also facilitate the addition, removal and modification of products and product details.

Benefits

  • Manage business easily and efficiently
  • Accomplish in minutes, tasks that would otherwise take hours
  • Upload images and create thumbnails for every item in the catalog
  • Automatic control of web page formatting to showcase each product
  • Built-in free form text editor allows you to create and maintain product details in a text form
  • Addition of a new item does not require creation of a new page. Adding the product details in the admin page is all you need to do
  • Allows creation of categories, sub-categories and other forms of grouping
  • Advanced search functionality
  • User-friendly and does not require technological expertise to manage
  • Ease of navigation within the catalog

Integrating Catalog Systems

While a catalog system is easy to use once set up, the initial setting up requires not just web development expertise but also sensitivity in identifying the system that works best for your business. For small and large businesses alike, it is important to hire a web design company that specializes in catalog systems. This could be the single biggest factor in the buying experience your users have on your website.

Many web development companies offer standard services that may or may not work for your business. A professional web development company like Flying Cow Design will create catalog systems that are customizable for your business, regardless of its size or complexity.… Read More

SEO For Designers – The on Page SEO – Points to Remember For a Good Web Designer

On page SEO for search engine optimization is mostly one time job for web designers. It is to ensure sure that your website is as search engine friendly as possible. Here are some quick guide for on page SEO best Practice.

The landing page of your web site is most vital for the impression as well as for SEO. Be sure the title and meta tags are properly arranged and present with relevant keywords.

Meta tags are included in theĀ  of an HTML document. If you are using meta tags to improve your standing in search engines, then you should focus on your description and keywords. The description tag-Use the description tag to describe what your page is about. Engines that use it will supply the content of this tag when displaying a list of links.

The keywords tag-Keywords help search engines to categorize your site, and to allow people to find your pages more quickly. However, most search engines have limits as to how many meta keywords are viewed. It is a good idea to review your keywords and make sure that they are specific to your page content.

Take care so you do not have duplicate title or meta tag throughout the web site.

You should have relevant keyword and unique content on every single page.

Make sure you label the different headers on your web pages using H tags.

Be sure that your web page URLs are SEO friendly and Use hyphens or underscores to separate words in the URLs. SEO professionals agree that dynamic URLs are not very appealing to web spiders, while static URLs have greater visibility.

You must carefully label all of your images with relevant and descriptive alt attributes. What you should do it create an ALT tag that is relevant to the picture, so it gives the user a good experience, including the visually impaired. The ALT text is indexed in search engines.

Use 301 redirectors to maintain uniformity of your site URL. If you have to change file names or move pages around, it’s the safest option. The code “301″ is interpreted as “moved permanently”.

Your code must be valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validation to check your markup and CSS. Bots love semantic code and are more likely to crawl and index your pages faster and more frequently.

This is important to keep in mind, as most sites are constantly updated and everybody want their fresh content to be indexed as soon as possible.Furthermore, W3C validity may begin playing a larger role in search algorithms and Validation is also key for compatibility across different browsers, and for emerging technologies like the mobile web.… Read More