Nowadays most of the businesses consider website development an investment and want to be assured of return on investment (ROI). The ROI cannot be assured unless the website is designed and developed with a lot of care and effort. Some of the key elements that assure the success of web development are as follows:
The website should be appealing to the visitor. The website needs to be attractive to convert the visitor into a buyer. There are different ways to make the website appealing and attracting. The two main ways for this are the embedding of visual content and the color scheme. Both these ways are subject to the product or service being sold and the targeted audience. The home page along with other pages should be so attractive that the visitor should be tempted to read them.
Upgrading and Updating:
Every time the visitor visits the website he/she should find it interesting. This is only possible when the website is regularly upgraded and updated with information that is of the visitor’s interest. How would you feel if you visit a website after a year and find that nothing has changed? The upgrading and updating is considered positive by the search engines for indexing the search engine list.
It is natural for the visitor to get irritated if he/she visits your website and does not find what he/she is searching for. This could be because of the messed up layout and the relevant webpage being placed deeper into the website. The visitor should be able to find what he/she searches for in the least number of clicks. This aspect is very critical because the online visitors usually run short of time and want to access the information as soon as possible. Navigational ease facilitates higher ranking of the website in the search engine list. Accessing various pages in the website should be made very easy.
A website is not a person and consequently cannot interact with the visitor as any human being can do. The possibility of the visitor doubting the authenticity of the website increases. This doubt could be very detrimental for the business. The best way to get rid of this doubt element is through mentioning the physically address of contact along with other details such as phone number and email address.
There should be a page totally dedicated to mentioning of the products or services being offered through the website. The visitor should be able to easily access this page and come to know whether the product or service of his choice is being offered or not. This page should be linked directly with the page giving detailed information about that product or service.