Google algorithm has experienced numerous changes since its unveiling. No one could forecast all the likely means to push low-quality locations to the topmost of search results in the past, but Google dealt with them as they came with the aid of algorithm updates.
Digital marketing and SEO are so connected that one can hardly exist without the other. It is of utmost significance to stay updated about the new trends in the SEO and google algorithm to keep one’s marketing system at the greatest edge in the competitive digital marketing sector.
E-commerce tools use different forms to engage their users. How do we get to know this new trend, and where can we see or get them? This is an important question that bothers people’s minds, but not too worry too much about it. Get to see the latest trends and how to stay updated about new trends here!
You can get new trends by visiting blogs, using your Google search, reading reviews from costumers, you can visit websites like Ez Seo news for experiences, and updating your SEO.
Below are the new trends that have taken place in google algorithms and SEO.
1. Google Panda
This modification to this algorithm is likely to hit you the most. Google Panda assesses websites based on their content quality. Higher ranking positions are awarded to pages with high-quality content, and vice versa. With on-page optimization, it comes down to how successful you are.
2. Google Penguin
This is most definitely the second update of the algorithms to hit you. Penguin has much in common with Panda, but tests websites for another factor: their profiles of links. Backlinks positively impact the rankings of a blog, if:
- They are placed on pages contextually related to your linked pages
- They are situated on pages relating to your related sites
- Content relevant to your connected pages is around them
- They direct you to a reliable source
- They exist in many different domains
In comparison, questionable ties from shady sources can negatively impact on your rankings. Penguin is making sure.
3. Google Hummingbird
Unlike Panda and Penguin, Google Hummingbird’s intention was not to alter the way websites are listed, at least not as explicitly.
Hummingbird tried to enhance the search itself: it made the algorithm return webpages by reading the user’s purpose behind a query, which would be the most suitable for the task. As important as the keywords, the meaning around keywords were.
One fine day with a boom and a blur, an update was rolled out, which created some stir. Given the awful reputation it got from SEO pros, sites didn’t crash and burn. All that Google did was add a new ranking metric for mobile searches: the quality of user experience when viewed on small screens.
Such an advance was spurred by a substantial rise in the number of mobile device searches being performed. Google had a hunch that we were going in the direction of a mobile-first world and was right. It was justified the need to adapt its search algorithm to devices other than PCs.