Ways to Use Facebook to Market Your Website
There are plenty of ways to drive traffic to your website after you’ve chosen the perfect domain name on http://www.register.com/, but perhaps one of the best and most effective ways is to harness the power of social media giant Facebook. This platform provides amazing opportunities to boost your website’s presence while driving hordes of traffic to it at the same time.
Here are some highly effective tactics on Facebook to drive traffic to your website.
Enlarge Your Images
Facebook posts that have images can get as much as 120% more engagement compared to posts without photos. Images that are prominent can get many more likes, shares, comments, and click throughs. Be sure to make use of full-sized images in many of your post updates, and check your Facebook Insights to assess how successful your posts with full sized images are. In order to create a full sized image on a Facebook post, directly upload your image.
Keep Your Facebook Updates Short
While the content on your webpage may be lengthy and have a lot of text, your Facebook updates should be short and witty to ensure they generate the most engagement and click throughs. Ideally, your FB update should only be one sentence long and less than the 140 Twitter character count. Remember – many of your FB fans are using this social media platform on mobile too, so keep this in mind when creating text.
Asking questions is a great way to engage with your audience and pique their interest in what your posts are about. Be sure to ask a variety of different types of questions, such as fill-in-the-blank, what if, and so forth.
Embed a Video
Create a short video to show your viewers the true meaning of your website article, then place your video on your Facebook page. By doing this, your readers will have a clear idea of what your article is about without having to leave the site. If your video is interesting enough, your readers will engage with your post and in turn click through to your website article.
Use a Short Quote from Your Site
Provide your readers with a small sample of what your website and specific articles are all about. Include an interesting quote from your article. In general, quotes are some of the most shared type of content on Facebook. If one of your readers shares your update, they will be more likely to click through to your website as well.
Be sure to use these tactics as part of your overall website marketing strategy.