Do You Really Need Your Website Redesigned?

Do you really need to have your website overhauled with a new design or would it be more effective to see about making your website more efficient. This is really more looking at your website and seeing if it is converting the sales that you need. If you are getting a high volume of traffic onto your website but low conversion rates then there must be some sort of problem that needs addressed.

If your website is let’s say 4 or more years old then it may be worth looking at getting the design updated as website can go in and out of fashion quickly. However if your website is 2 years old or younger then there is problems with the way that you website function or the process for users to get from a-to-b on your website might not be working very well. It is easy to look at your newish website and think it’s not working we need a new one, but can you make it work without spending a lot of money to go through the process of getting a new one.

You can use analytic tools on your website or tools that allow you to see the user’s process through your website and it will give you some sort of idea where the users are dropping off. You may need to make your call to action more obvious to the user as it might be small and in the corner and the user needs it a bit more in their face so that they can find it.

If you are finding that people are clicking on your call to action but dropping off in the buying process or the form filling process maybe you are asking too much from the user here or you have over complicated this process and need to make it easier to follow and also quicker for the user to try and take the hassle out of filling another form. Especially if the user has already bought products from you before they don’t want to be filling the same form over and over again. Make the process as easy as possible; you can follow the kiss process Keep It Simple Stupid.

If the user is dropping off when they get to see the final price they not have realised that there was additional costs evolved and getting that £20 additional tax bill or £20 for delivery made them think of the other website that sells the same product for a similar price but without the delivery charge. So it might be worth while telling the user about the additional charges before they get to that stage, so that they are not put off at the end, by doing this it make you look more honest and will increase the number of conversions through the website.… Read More

A Look at the Difference Between Web Design and Web Development

Many people are interested in using the Internet to promote their business. Knowing the difference between web design and web development is important because while the terms are often used in place of one another, they are two very different things. Being able to speak with the people who are creating your website and use the proper terms can help reduce misunderstandings and speed up the creation process.

You need to remember that web design and web development work together when creating a website. They are both part of the process that begins with a customer’s concept and ends with a well-built site that is easy for customers to use. A company that is good to work with will help guide you through the steps from beginning to end and can help deliver a beautiful website on time and on budget.

Web design involves the way the website looks. Each website has a different feel and should stand out and be memorable for your customers. You want to make sure that different design elements such as color, font size and style and the position of images and text all work together to create a website that looks professional.

There are a few key things that you need to remember when designing a website. You want to create a site that makes it easy for clients to find the information they are looking for quickly and easily. A professional-looking site is often one that is very simple and which showcases your products and services in a very straightforward way. Many times, people who are just starting out in business may think that a flashy web page that features a lot of information is going to attract the right kind of attention but the opposite is often actually true.

Web development has more to do with the code and programming that makes the site function. It may include items such as analytics programs that allow you to monitor the flow of traffic to your area. It may also include content management systems that give you control over the text elements of your website.

A site that uses good web development principles will load smoothly and without much delay. This is important because you want to make sure that your site will load quickly even on a slower Internet connection. Remember that not all clients have high-speed connections and the last thing you want is to lose clients because they are getting frustrated.

Operating with an experienced web style and internet development firm is significant. Your internet site speaks for the organization and is normally the first make contact with that a possible client will have. You should ensure that that your site is professional and place together properly. They could also provide you with guidance about the best way to be sure your website will seem higher on any world wide web search and provide you with analytical tools which can assist you to make a decision which regions of … Read More