Does Your Local Business Need Professional Web Design?

You may be an experienced businessperson with 20 or more years of experience to your name. Kudos to you, that you have found a way to make your business last for three decades. Indeed, the 80s, 90s and 2000s presented some very unique challenges. You may have figured, with your track record, you don’t need to establish your web presence through web design.

Yes, there are some businesses that seem to thrive regardless of new technology and economic crises. Restaurants, industrial businesses, grocery stores-all of these businesses seem almost invulnerable to technology. However, times are changing. More and more people are doing business online. They are paying bills online, buying holiday gifts online and even communicating online.

Today, establishing brand through web design should be one of your top priorities. It doesn’t matter whether you are local or national. Whenever people think of your industry or your market, they must think of your name. Even on a local level, if you’re selling food in Atlanta, Georgia then you need to associate your restaurant with local Atlanta culture.

This is why you need a company website-to promote your brand. Regardless of how well you’re doing right now, you need a website to convey information about your business 24 hours a day and seven days a week. Effective web design not only reinforces your brand, but it can also provide details on contact information, product line up, business hours, staff members and other helpful tidbits. Even a restaurant can benefit from web design, perhaps through an “About Us” section or online menu. This emphasizes your brand. It endears local customers to your place of business.

Have you ever heard the expression “He who has will be given more, but he who has not, even what he has will be taken away?” That makes perfect sense in the business world. If you are thriving right now then you should be actively marketing and establishing your web presence and company brand for the next generation of customers. Otherwise, you will find yourself struggling tomorrow, because you will have ventured nothing and gained nothing.

Your local business can only benefit from professional web design! Furthermore, you should regularly update your website so that the search engines will continue to list you prominently, and especially for search queries related to your local city. Whether you want a small text-oriented informational site, a promotional site with heavy graphics or a full e-store, a web design company can help you achieve measurable results!… Read More

Questions To Ask A Potential Web Design Company

Now that you’ve decided that you’re going to hire someone to design your website for you, you’ve come to the part of the process where you have to decide on a company. With so many to choose from it is important that you weed out the ones that aren’t the best fit.

How much creative control will I have? Will the company you’re talking to listen to you if you tell them how you want the site to look, or do they insist on being entirely in control. Neither is better or worse, it’s simply a matter of what you prefer. If they prefer to be in control, will they do revisions for you in the event you aren’t happy with the finished product? And if so, how many, and are they free or do you have pay for them?

Can I see examples of your past work? Most good web design companies will be happy to show off their previous work. This can be a good way to judge the quality of what you may be getting.

Do you have references?  Good, established companies usually have many references from satisfied clients willing to share their experiences. You should talk to some references and see what their opinion of the whole process was.

What is the timeline for completion?  Obviously sometimes things can take longer than expected, but make sure to get a reasonable timeframe, and discuss what happens if it goes over.

Of course, these are just the beginning. As you learn more about the process you will come up with more questions you want answers to as well.… Read More